Many people hear about Internet gurus who made millions online and are eager to duplicate their success. But are they? Strangely, many prospective Internet marketers take one look at what the gurus have achieved, become intimidated, and decide that they cant possibly go up against the gurus in their niche of choice.

The main reason for holding them back - they cant think up a product that could possibly rival what the gurus have already entrenched in the market place.

Internet marketers who are just entering the fray believe that there is only room for one successful product in every genre. So, when they see that there exists a successful product by a respected guru, they hang their heads down and concede defeat. They think that they no longer have a chance in that particular market place anymore.

True? I would say a resounding NO!

The truth of the matter is consumers love choices. There is no such thing as a 100% faithful and loyal consumer. No matter how entrenched the Internet gurus appear to be in the market, you can still stake your claim in the marketplace. How do I know this? Heres a hint for you - notice how the gurus come out with almost identical products one after the other. This is exactly how you can beat them at their game.

Heres a simple game plan for you.

Step 1: Arm yourself with absolute confidence that the marketplace welcomes choice. And you will provide that choice.

Step 2: Survey the marketplace and ask them what they want. No one product has a 100% closing rate. You fill the gap for those that didnt buy. You are likely to have 95% of the market to work with.

Step 3: Study the gurus offer and adapt your own offer to include what you have discovered in step 2. Remember, you only have to be 1% different to be original.

Step 4: Bring your offer to the marketplace and fast.

Step 5: Recall step 1 and be confident. Focus on marketing your offer.

Step 6: Attain guru status.

Step 7: Go help someone else do the same.

Oh, one last thing, dear Guru, drop me a mail once youve completed all 7 steps.

For more in-depth Internet marketing techniques and tips on making money online, visit Ethans blog at http://WhatSimplyWorks.com where he shares Internet marketing secrets with you.