Introduction

There are numerous ways to successfully market goods and services on the Internet. There are just as many types of Internet Marketing as there are ways to market them in the brick and mortar world. Here we’ll outline four of the many types of Internet Marketing used today. These four are amongst the most tried and true methods that have long-term sustainability regardless of the changes how things are done on the Internet.

1. Search Engine Marketing:

Search Engine Optimization (SEO) is a HUGE topic, which is constantly morphing and evolving. It will be covered in a future article. What we are talking about here is using pay-per-click (ppc) marketing via the Search Engines.

Most Search Engines (such as Google), allow you to write your own advertisement that the Search Engine will display at the same time as a Surfer’s search results are displayed. This occurs when the keyword the web-surfer is searching for, matches one of the keywords you have linked to your advertisement.

Basically, you will be paying the Search Engine for each time your advertisement is clicked on by a Surfer.

2. Affiliate Marketing:

In this method of marketing, the owners or providers of the goods or services, have a program whereby other marketers can sell or promote their products or services for them. They can either set-up themselves or use a third-party to administrator (such as Clickbank or Commission Junction).

The “Affiliate” can be paid a percentage of the sale or a flat fee. It is important to note that the percentages that are paid to affiliates very widely from program to program and product-to-product. Make sure to investigate all the details.

The beauty of Affiliate Marketing is that and affiliate can relatively easily, set up a website business without actually have to produce a product or service of their own. In addition, the owners or providers are happy to have others selling for them as well as building their client & contact list.

3. Email Marketing:

There have been some difficult times and re-adjustments for Email Marketing over the past few years. CAN SPAM laws have tightened things up dramatically to prohibit spamming. Generally speaking, this is a good thing for consumers; I don’t like to receive spam myself…so, I can’t imagine too many people do. This has gotten rid of a great deal of unscrupulous marketers that are just out to make a quick buck.

Legitimate marketers with valuable content, goods and services have just had to adjust and focus on permission-based email marketing. Opt-in lists are now required to avoid being penalized for sending out spam emails.

That being said, Email Marketing is still a very effective method of Internet Marketing because the opt-in lists are comprised of people who are most interested in the product or service being offered. Additionally, the consumers always are given the option to remove themselves from the opt-in list if they no longer want to receive the Email Marketer’s offers or information.

4. Article Marketing:

Owners of products or services can write articles about their product or service or related topics. The focus here is to use attention getting headlines and relevant keywords. They then will list their articles in article directories, article repositories or article banks (such as EzineArticle.com).

Then, their articles can be downloaded and reproduced by other website owners and Ezines publishers free of charge as long as the articles remain unaltered and the Resource Box is included in the reproduction.

The resource box should contain links back to the author’s website and perhaps a business telephone number so potential clients can contact them and order.

Conclusion

So there you have it: Four different types of Internet Marketing. Again, these four have stood the test of time. Investigate each of them - and other methods too - to find which you and your business are best suited. My suggestion would be to focus on one key method and work it until it is up and running on it’s own. Then you can add another method and another and another…until you have multiple pillars to support your business venture.

R. Mark Fullerton is the President & CEO of Vinyasa Marketing Inc. The primary focus of Vinyasa Marketing is Internet Marketing. Make sure you check out their BLOG and sign up for your 52-week, NEWSLETTER, delivered straight to your inbox, 100% free. To get your proven Internet Marketing tactics now, go to: http://www.Vinyasa-Internet-Marketing.com/blog/