You can be a great person. Your product can be the best thing since DSL. You, your relatives, and all your friends think your idea is going to make you rich. However, none of this matters unless you can convince strangers to buy your product. The single most important tool for this is your sales page.

What makes a great sales page?

List building is the number one best method of increasing long term conversions for any product with any sales page. If you are not actively building a list of targeted leads, start today! A potential buyer is about 5 times more likely to sign up for your free newsletter/videos/other download than they are to make the purchase right at that moment. If you can capture their email address and build a relationship with them, you have dramatically increased the chances that they will make the purchase sooner or later.

Speak directly to the visitor. Speak to them on their level. Speak to their needs and desires. Relate to their problems.

Know what your visitors are looking for. Are they looking for information about symptoms, problems, or solutions? How ready is the visitor to buy right now? Can you sell to them right away or must you build a relationship first?

Telling a true and captivating story within the copy is a great way to guide the visitor to the sale or action you seek.

Long copy is best. Very long sales pages out-perform short sales pages. However, you must create the copy with both skimmers and readers in mind. Some will read every word. Others will skim. Use headings, colors, etc. to help guide the skimmers.

Dont try to re-invent the wheel. Study the sales pages of the super-successful Internet marketers. There is no guess work involved with their pages. Dont copy the format exactly, but dont vary from it too much either.

Below are the key components of building trust. Without trust, the page will make no sales.

Sound (or videos) is a huge asset. Many visitors will enjoy hearing what you have to say. Include a picture of yourself also.

The page must contain a clear, no-risk offer.

Be sure your contact info is clear and easy to find.

Make sure the site is working correctly (links, etc.)

Use trusted logos on the site (like credit card and verified PayPal logos).

Put testimonials (real) on the page as soon as possible.

After your sales page is complete, allow as many other people as possible (both Internet marketers and regular people) to critique your page. Tweak it a little, but unless you have a script or shopping cart system (like 1shoppingcart) you can use to rotate and test different versions, leave it alone at some point for a while. As I have said, what you like or dislike about the sales page really does not matter. If it makes sales, it is goodif not, it is bad. Do not get emotional about it if it does not make sales; study more and try to understand what the problem might be. Remember, that many people consider a 1% conversion rate as good. A 2 to 3% conversion rate is great! Keep everything in perspective. Of course you need a great sales page, but you must also have plenty of traffic!

Say Goodbye to Your Boss and Toss Your Alarm Clock Like I Did!

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Steve Weber
Weber Internet Marketing
http://www.WeberInternetMarketing.com