The knowledge human beings have amassed is staggering, and yet a large majority of it remains locked away from society. That’s because many individuals who retain this knowledge have yet to share it. Two primary reasons for this are fear and uncertainty. Fear that by divulging secrets of wisdom it will somehow lesson an individual’s competitive advantage, and uncertainty for not knowing how or where to communicate this knowledge in the first place.

Its true we operate as individuals compelled to protect our own interests, but we are also part of a society that needs to protect its interests as well. The needs of the many outweigh the needs of the few, or the one (Spock, Starship Enterprise 2285). A healthy society requires that its citizens share their experiences with one another, and the value of that information determines the level of reward.

The trend in business today is to tap into the knowledge base of business owners, CEOs and industry professionals and to expose those people for what they truly are - experts. Being considered an expert in your field of business will pay off time and time again, as customers and knowledge seekers come to you for consultation and direction. And if someone builds upon your wisdom, then society dictates they should deserve a piece of the pie, as well. If youre lucky enough to be in a growing industry, society will just bake a bigger pie.

The Internet offers some great tools to communicate your message. Writing and dispersing articles is a snap with services like , posting and managing regular blogs is easy as opening a free account with Blogger.com or MySpace, and if you like to communicate using your voice, podcasting is a great way to build an audience through services like iTunes and Libsyn. Dont be shy to use experts to help out when you need it. There is a vast pool of talent waiting to assist with copy editing, consulting and audio/video production. Watch your website page rankings soar when you link to your relevant articles, podcasts or videos hosted at these popular third party applications.

Be sure to include your contact information in all of your communications and a path to your website society will need to know where to find you to send your reward.

i-TekSystems Interactive is a Detroit based marketing and design firm, dedicated to providing its clients with rich design and powerful marketing strategies. Find us at http://www.i-teks.com