Well we are told that writing sales letters is an art in itself and the majority of internet marketers get professional ghostwriters to write their sales letters. The main aim of the sales letter is to sell as much of their product as the market will bear. These sales letters need to be well written and identify and fulfill the needs of their potential customers so that they buy the product. Therefore it’s fair to say the truth gets somewhat stretched in some of these sales letters and the customer thus buys a product that doesn’t live up the “hyped up” claims of the sales letter.

Now what redress does a customer have? Hopefully you bought a product with a money back guarantee so you can ask for a refund. However it’s difficult to return a digital product and not keep a copy. It wouldn’t surprise me to find out that they are already working on a solution to this problem if it’s not already available in that the returned digital products can be made unusable. My guess is that the seller of this product doesn’t care too much about the odd refund, as it’s just so easy to refund the customer’s money and not waste time arguing. Sellers also know that people are either too lazy or too embarrassed to ask for a refund. However some sellers of higher priced products will however withhold a certain percentage of affiliate commissions for a certain period of time to cover any refunds.

On the other hand if you the customer bought a digital product without a money back guarantee then you really have no legal redress. If it was me I’d contact the seller anyway because most will refund your money anyway because they have a reputation to uphold above all else. Just remember the old saying “One dissatisfied customer is at least 10 lost customers”. Maybe not so powerful in reverse but it does have a positive influence on the sellers reputation.

Do you know there is a way that you could find out if a product really works or if the sales letter is just full of “hyped up” claims made just to sell the product?

Keries is an Internet Marketer just like you who tells it like it is and has a personal interest to help all other purchasers of Internet Marketing products to get unbiased knowledge of what works and what doesn’t before they spend their money. More information is available at: keries.com