In the off line world, marketers have discovered that putting toothpaste next to floss works. Placing tent stakes next to tents makes sense. They found that they make more money when related items are easy to match. Why do you think that the grocery store puts all ethnic foods together?

In the on line world, when money is measured in PageViews per Visitor, Click-Thrus, and a lot of time spent browsing your website and eventually buying or clicking on an ad, the same holds true. You have to put like things with like things. It just seals more.

Wordpress makes this easy. There are a host of plug-ins that will do just that and put all of the related posts in your blog somewhere in your post.

Where do you put the related posts on your website? Well- at what point in the reading of the page is the user most likely to want to read something else? The best place is at the bottom of the article, so if they want more to read it’s right there.

What do you do if you don’t have Wordpress? Well, you could code links to other sections by hand. It may take a few extras minutes, but it is REALLY time well spent.

If this all sounds a bit too complicated, or you are not the type who knows how to build a website from the ground up, then your best bet is to find someone who has done all of this research before.

You don’t have to get a PhD to get better internet sales. But having one working for you sure helps.

Great internet marketers know that the line between success and failure can be very thin. Let the cumulative research of over 5 years of Usability Studies, Information Architechture, Eye Monitoring, Click-Thru Studies, and Academic Internet User Research work for you.

Discover the most Ugly Wordpress Theme you’ve ever seen at UglyTheme.com

Leave the glitz to the Graphic Designers. Leave your competitors in the dust as they struggle to find the prettiest look. Pretty doesn’t sell. But the Ugly Theme does.

Get Ugly Today.