Continuity testing you ROI (Return On Investment) can be simply put as, a method used by online businesses to assist them in finding out whether there advertising campaigns are bringing paying customers or are they just bring visitors. The ROI reports come from which ad tracking software that you use, most to all ad tracking programs offers real-time reporting for there ROI reports plus they offer tons of other useful information. Like CTR (click-through rate), the number of unique clicks, any sales made and etc… And depending on what ad tracking software you are using for any typical PPC (pay per click) to banners and e-mails.

But one things must be done in order to get the best ROI, that is you have to track your campaigns on the keyword level. You have to know which keywords are bringing you the traffic and which keywords are bringing you the sales.

When done right your ROI (Return on Investments) reporting will help you know which keywords are working with your website and which ones aren’t working. By having this information you can now optimize your website with the working keywords to increase your sales. Also, sense things change online in a flash of a second, having the report will keep you on top of your game. Below are some details ways to track your ROI that you can apply to your online business.

SEO Results (Search Engine Optimization) - Selecting your Keywords and deciding on your Bids or daily Budget will come a lot easier when you have some good data to back up your decisions. One of the best ways to test is for short periods of time test the organic search results and PPC; this will give you the best indicator of the competition and search volume for the keywords you thinking about using.

Sales Analysis - This is your ROI (Return on Investments) report, it’s a detailed tracking report that gives you just how effectiveness of your online sales channels are. Finding out were your customers are leaving and then you know where to improve your site. You may need to add a little more description of the product to fix this.

Marketing Campaign Performance - All the information from your e-mails marketing, affiliate programs, PPC campaigns and make a note of what was working and what wasn’t working. After you find out what is working with your sites, then taking those actions to improve your website.

Customer Segmentation - Within all of your customers there are going to be differences in behavior, objectives, and preferences. After some time, you will be to notice that certain behaviors bring in more sales. You goal is to target your most valuable customer segments, and do that with the right keywords. By doing this you are create a very strong customer base.

Customers Support - Optimizing your customer support with a good metrics that show each path and the conversions will better equipped and improve your customer satisfaction for any online issue resolution and will also reduce the cost of your customer support.

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