If you’re first getting into Internet marketing, you’ve probably heard a lot of talk about niche marketing. You may know what it is or maybe not. It is definitely one of the hot topics of Internet marketers, and in most cases, the basis for every business. In this article, I’m going to explain what niche marketing means and how to get started with it. Hopefully, after reading this, you’ll be well on your way to finding your own niche.

Niche marketing is the concept of picking one particular area of expertise and promoting it, which can be done in a variety of ways. You can promote a very broad area, such as music in general, or you can pick a more narrow area, or niche, such as music composition, and promote that. The number of sub niches inside of a main niche, in many cases, is almost unlimited. The broader the niche, the more sub niches you’re going to have.

The most difficult part that people have with niche marketing and how to get started is in picking a niche to promote. After all, there are countless numbers of things in this world that you can focus on. Just go to the search engines and type in any word you can think of in the English language and you’re bound to find thousands, if not millions of sites containing that word. If I type in “music” into Google, I come up with 943 million sites. However, if I type in “music composition,” that narrows it down a bit as I only get a little over 1 million sites.

The key with niche marketing is to find an area that doesn’t already have a lot of competition. The reason for this is simple. You want to make things as easy for yourself as possible. Why go up against millions of sites when you can find a niche where you are only going up against a few thousand sites? The reason you want to do this is because the fewer sites you’re competing with, the easier it will be for you to climb up the search engine rankings.

So, what I suggest you do to get started is what I tell all my students. Sit down with a piece of paper and a pen. Yes, get away from the stupid computer for crying out loud. You spend enough time there as it is. Sit down and make a list of all your interests. Then, after you do that, go to Wordtracker and Google and find out how many searches are done on your niche and how many competing sites there are. Everybody has their own idea of the numbers to look for, but personally, I want 50 daily searches minimum and no more than 50,000 competing sites.

Do this much and in our next article, we’ll pick up from here.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html