Why didnt you achieve the results you wanted with your network marketing opportunity? You pictured all of your work-from-home dreams coming true. You probably talked to really successful people in your up line and found out what you could potentially make. You were probably already booking cruises, building homes, and sending your kids to Harvard in your mind. So why havent you made that much? Its not your fault.

The company and the product should be good, but they arent relevant. The biggest problem in network marketing is a lack of training. You can know your product and compensation plan like no other and still not be properly trained. You should know your business inside and out, but that alone will not make you successful. Network marketing is inherently all about people. If you are not trained on how to study, listen to, understand, and help people, you will never achieve the success you want.

The good news is that its not too late. You still have the opportunity to learn a fundamentally different understanding of people that you can take with you to any network marketing company. In fact, you and your people can all be trained for free.

Youve probably met the one or two people in each company who truly understand what MLM is all about. These people seem to have something similar to a celebrity status. Except that they are surrounded by a group of people who are more like a family than coworkers. They really know each other. They are comfortable with each other and communicate constantly. They love working together and have nothing but respect and trust for their leader. If the company fails, they all travel together to the next opportunity. Whats the secret?

Its really obvious, if you put aside everything youve ever heard, thought, and been taught about network marketing. Its not about selling your friends and family. Its not about not taking no for an answer. Its about building genuine relationships with people who have real goals. Its about taking greed and ego out of the equation and helping others achieve their goals.

Selling, begging, or even bribing friends and family to join you seems like a logical way to develop that type of close working group. After all, you already have a personal relationship with these people. Youd think it would just carry over to your business. But it doesnt. In fact, selling your friends and family is a good way to destroy relationships, not build them.

Hard selling to people doesnt build relationships. How many times have you seen training literature give dozens of ways to close people? How often have you felt a little uncomfortable about the pressure youve put on someone? How many times have your phone calls and emails been ignored? When people start avoiding you, you arent building relationships. Youre becoming a stalker. Most MLM companies will tell you, It happens. Just contact a billion people, and there will be two or three who you can sell. You are soon overwhelmed and spinning your wheels, spending the majority of your time reselling those same people every month to stay in the company.

To become successful in network marketing, you have to change your focus. You have to forget about the company for a minute. Forget about your product. Forget about yourself. Think solely about your prospect. Actually listen to him for once. So many companies have their new recruits tell about themselves. They usually comply. They describe the job they hate, their families, their dreams, everything thats important to them. The sponsor then completely dismisses all of this information and moves on to business. Thats a huge mistake. Thats not a sponsor. Thats a recruiter. You are not a recruiter. You are a mentor. You are the person who should listen, understand, and bust your butt to help your prospect get everything thats important to him.

When your prospect feels that you are going to hold him by the hand and help him up every single step of the stairway to his success, you will succeed. Theres an American investing firm that has a series of commercials depicting their executives cheering on a clients kid at a soccer game, squealing with joy when a clients teenager gets into college, etc. Their motto is that they want to know the dreams of their investors. The dreams then become their own dreams. They succeed when their clients succeed. If you take that approach to network marketing, you, too, will become successful. Your people wont feel used. They will trust you and your judgment. You will soon have prospects coming to you, begging you to sponsor them into your program.

You now have a grasp of the theory. You understand why its so important to build relationships. Now what? How do you actually build these relationships? How are you supposed to train your people to be able to read, understand, and work with others when no one has ever trained you to do that? Its simple. Start getting that training. Its even free. Youll need to work hard; youll need to implement everything you learn, but you will become successful.

Youll learn how to read people. Youll know immediately whether or not your prospect has the desire to take the risk and achieve his goals. Youll find out which people to completely invest in, which to let be autonomous, and how to construct relationships with all of them. Its all about building partnerships with people based on trust and emotional connections.

Your relationship training will pay off when you watch people youve mentored become successful and reach their professional and personal goals. If you are honest, caring, and treat your people right, your network can outlive many companies. If something happens to your company and you are put in the position of starting over from scratch, your people will all rally around you. Theyll simply want to know what company youre taking them to next. Thats when you know youve become successful in network marketing.

Copyright 2005, Jason Cummins
Build your Network Marketing Empire with one hand on your wallet
and the other placed strategically behind you. If you need help
building a successful networking business, we can help you. We
will help you to understand why network marketing has been so tough
for you so far. My name is Jason Cummins, and I look forward to working
with you. **A Completely Different Approach To Building a Business**
http://www.jcmlm.net or call me at: 775-356-0687