These days, many mortgage professionals are turning to the Internet for marketing and lead generation. And rightfully so, given the number of home buyers and mortgage shoppers online.

But while most mortgage folks know they need to be active online, they’re just not sure where to start. So in this article, I’ve offered ten “jumpstarts” for your online mortgage marketing. These are strategies you can start using tomorrow to improve your online marketing success. These ten points will also serve as jump-off points for further research.

So without further ado, here are ten online marketing ideas for mortgage brokers.

1. Create an online Mortgage Q&A forum and pay somebody to help you moderate it and promote it. Can you imagine having your own “captive audience” of consumers seeking mortgage information?

2. Use a keyword research tool to identify your top three search phrases, based on the number of people who search those phrases. Have a reputable SEO company help you increase your search engine ranking for those phrases (and similar ones).

3. Publish a mortgage blog about your particular niche or specialty. Check out the Mortgage Fraud Blog for a great example of this. Talk about search engine success … Google the phrase “mortgage fraud” and see where Rachel Dollar’s blog appears.

4. Take the articles you created in the last step and publish them through article directories like , and also place them with real estate niche websites like HomeBuyingInstitute.com.

5. Have news to share? Maybe a new loan package or qualification process? Announce it with optimized press releases through service like PRWeb.com or PRLeap.com.

6. Create a “Reading Room” of high-quality mortgage articles and then offer them to real estate news websites, mortgage websites, your local news, and any other relevant online publication you can think of. Allow republication of the articles with the stipulation that they keep your author’s note with link to your website.

7. Write an ebook on a certain aspect of mortgages, and promote it on your website, through press releases, etc. Offer the book for free, but require an email address so the book can be emailed to people. Make the book very specific to your target audience so only qualified prospects will request it.

8. Create a massive FAQ section of your website pertaining to the various aspects of mortgages you work with. Make every question link to a separate page with the answer in full. This will help you grow your website, keep people onsite longer, and boost your search engine visibility. Add to your FAQ library on a weekly basis.

9. Do you work with certain real estate agents on a regular basis? Why not cross-promote each other? The agent could recommend your services on his or her website, and you could recommend the real estate agent on your website.

10. If your mortgage website has (A) valuable online resources and (B) an effective form of lead generation in place, then drive traffic to the website through as many marketing channels as possible — direct mail, SEO, online articles and press releases, email signature block, etc.

Conclusion
When it comes to mortgage marketing online, you have to keep trying new ideas to find out what works best. So use your imagination. Blaze new marketing paths. No mortgage marketing idea is so absurd that you shouldn’t at least try it.

About the Author
Brandon Cornett is the publisher of http://www.SmartMortgageMarketing.com and the author of a new book about online mortgage marketing. Learn more by visiting http://www.smartmortgagemarketing.com