I work for myself from home, earning my living from marketing via the internet.
One of the areas I focus on is sport, firstly because I love so many sports, and secondly because it provides a rich resource of niche markets to tap into.

As I was doing my usual research, I came across nude pole vaulting, so read on to find out what I discovered…

One way to pick niche markets in sport is to focus on individual sports stars, and then market to their fans.
I use free online tools to research these markets, and one of them threw up a name I hadn’t heard of before - Mary Sauer.

So who is she, and how can she make you money..?

Well, Mary is a pole vaulter, and she has some pictures online of her nude.
She’s not in the middle of a vault - I don’t know if you’ve ever watched a pole vaulter, but to see one naked in action would be more of a medical lesson than anything else!
No, this one is tastefully presented, with her on a rock in the desert, with a vaulting pole in hand.

As for how you can make money from this - that answer is easy - niche marketing.

Niche marketing is simply where you focus on a group of people with a particular interest, and then you can focus your marketing efforts on that group.
The more defined the niche, the better focus you can get, and believe me, in the online world where people are *not* focused, those of us who know how to, are so far ahead of the field!

So as I say, sport is a niche, but it’s too broad - you may go for people who play sport, or people who watch sport.
As for those who watch sport, you wouldn’t market football posters to gymnastics fans, and you probably wouldn’t talk about nude pole vaulting to synchronised swimmers say.

If, however, you market football posters to football fans, then *cherching!* you are on the right track to serious money.

I earn my living from this kind of marketing, and some people earn 6 figure salaries from it - it’s simply a case of following techniques refined by others.

So, next time you watch pole vaulting, you’ll think of it in a whole new way!

Gordon Bryan is an internet marketer from the UK, and a sports fan!
To find out more about cashing in with niche marketing go to:
http://www.gordonbryan.com/makemoneyonline.html