As marketers, we are constantly pushing the envelop. We want to be on the cutting edge of marketing tactics and sometimes we will do just about anything to get to where we want to go. The problem we are faced with is knowing when we have crossed the line. And trust me on this, there have been marketers that have crossed the line and ultimately destroyed their reputations. At the very least, some of their tactics have resulted in a great percentage of the marketplace losing respect for them. So the question I am going to try to answer in this article is not a simple one to answer. As a matter of fact, there is probably no one answer at all, as so much of marketing is subjective. But I’m going to take a crack at this based on my several years of experience as an online marketer. How do we know where to draw that line and how do we know when we’ve crossed it?
The best way I have found to do this is to look at other marketers and their marketing tactics. If you see them doing something, judge it with your own personal barometer, of course, but also look to see how others react to it. If the overwhelming majority of people slam the marketer for his tactic, whether you agree with it or not, then there is a pretty good chance that if you were to try the same tactic, you would most likely be met with the same fate. Sound reasonable enough? I hope so.
But what if you’re planning to do something that is uncharted? What if you want to test the waters with something that is so new and so outrageous that you have nothing out there to compare it to? This is where it gets tricky. However, there is a simple solution to this as well. The best way to find out if something is going to fly or not is to go to your favorite marketing forum and simply put out a poll. Tell them that you’d like their opinion on such and such a marketing tactic. You don’t have to tell them it’s your idea. Just put the idea out there and ask them what they think. Make sure you get a large enough poll sample before you do anything in either direction. If everybody agrees that the tactic is crude, then most likely you’re going to be met with a pretty negative response.
Are there any absolutes or guarantees? No, of course not. Any time you venture into something new there is risk involved. However, by seeing what others have done and by taking poll samples, you’ll have a pretty decent chance of finding out if you’re going to be the next marketing genius or the next marketing villain.
To YOUR Success,
Steven Wagenheim
Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html
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