Most people hate rejection. In fact, I believe this to be one of the main reasons people hate face to face selling and why very few people still do door to door selling.

Well, with ecommerce getting more popular all the time many closet salesmen are convinced they have found the ideal way to sell products without risking face to face rejection. After all, isnt it better if a potential customer simply does not respond to your promotion instead of slamming a door in your face? Yes and no.

You see, by hiding behind your computer it is really difficult to learn and improve sales techniques. Most offline salespeople are trained to sell. They are trained to spot certain signals from the buyer indicating his readiness to buy.

They are trained to overcome objections. They can often personalize a sales pitch based on the specific customer they are dealing with. Online selling is more difficult than offline. You dont have to deal with the same type of rejection that you find offline but your online rejection rate will be much higher than offline.

Simply because you do not have personal interaction and many people are too polite to tell you in your face to go to hell where online they simply click a button and they are rid of you. Having a laser sharp focus is the best online alternative to personal interaction. A very specific niche and a very good sales copy. Let me explain. People search for specific information, often to solve a specific problem.

How many people have a problem with dogs? I would guess many thousands. However, can you solve thousands of problems in one sales letter? No. In fact, by being too general you are not going to succeed simply because people are not searching for general information.

You need to be very specific. For example, returning to dogs. Your niche should be focused on a very specific problem, such as hair loss in dogs. The more specific the better. This way you will be able to offer a 100% focused solution. You will be in a much better position to identify with your customers and they will feel that you really understand their problems.

By being very specific you will be able to write a sales letter that really speaks to your audience. In fact, they should feel as if it has been specifically written with them in mind. How often have you read a book or article that describes exactly what you are going through? A book or article that really speaks to you That is what you need to aim for in online marketing. It is the closest you can get to personal interaction without actually talking to someone in person.

Francois du Toit is a full-time internet marketer and the author of Digging For Gold Nuggets - Lessons Learned In Internet Marketing. Visit Home Based Internet Marketing or click on the following link to claim a copy of this 100 page book while it is still being offered for free http://www.DiggingForGoldNuggets.com