Most people think that Internet Marketing is nothing more than joining affiliate programs, Multi Level Marketing programs, or promoting programs that scam people out of their money. With the tons of moneymaking programs you see circulating on the Internet, it seems that many who are in the Internet Marketing field have forgotten its basic purpose. Hype seems to be replacing the real purpose of marketing these days.

When it comes to business, the most important word in the phrase Internet Marketing is the word “Marketing.” What is the ONLY reason for creating marketing literature, a website, business cards, a sales letter, mini-sites, etc. that talks about your company, your products, your services? To sell those products and services. To get a prospect to connect with you, so you can do what is necessary to sell to him what you’ve got; to get a prospect to buy what you’re selling, or to get a customer to purchase again. There is no other reason for marketing. NONE.

What most people in Internet Marketing have forgotten is that they’re in the business of selling products and services, pure and simple. Therefore, your basic purpose as a marketer is to create websites, sales letters, and marketing literature that will help you reach this objective.

The first thing a potential customer should see when reading your sales letter and other marketing materials, whether it’s a single sales letter website, a garden-variety business card, or a four-color brochure–is himself, something about himself, something of use to himself, something that makes him feel good about his favorite subject — himself. Not something about you.

You will succeed in reaching your sales objectives, and in selling more products and services, to the extent that your prospect feels you exist for him, that you can help him, and that you care for nothing so much as for him. The extent to which you succeed in achieving this objective is the extent to which you will have the lifestyle, with all its bountiful gifts, that you desire. Thus, every sales letter, website, envelope, business card, etc. should be about your potential customer, not about you, your product or service.

The headline of your sales letter or other marketing materials should be about your prospect and what he wishes to accomplish. The salutation should speak to the prospect. The opening line of anything you write should address the prospect directly, his hopes, fears, wants, aspirations, and desires. The body copy should pile on benefit after benefit of direct, compelling interest to the prospect. The offer should be something that interest the prospect and motivates him to act NOW. For it is this type of marketing, not how good you or your product is, that produces cash profits.

As an Internet Marketer, you must strive to reach this objective everyday. That means you must learn how to create copy that produces cash, copy that sells. You must go back to the basics of providing a real value to your prospects–back to the real basics of marketing: focusing on the wants, needs and aspirations of the only people who can provide you with the lifestyle you desire: your prospects.

Diamonique Fortune has been operating a successful home business for more than ten years. She is the author of several ebooks and reports, and the owner of http://www.SuccessLearningNow.com and Fortune Capital Publishing Co., LLC.