The third basic way to get that email address is to offer the opt-in form on your sales pages. Even if prospects do not buy, they should be offered the chance to get some free information by filling in the form. How often have you checked out a sales page and found the first thing you are offered, even before the option to click to purchase, was an opt-in form. It is a very common way of list building.

Now you have the list you can send the emails. There are two ways in which you can use emails with your list. The first is by autoresponder, and everybody who fills in your opt-in form will get the same emails. Before you post your forms on your web pages, or squeeze pages, or wherever you have them, you must write your autoresponder schedule. You write the emails that the respondents will get when they first submit the form, and also the very important follow-up mailings that they get shortly afterwards.

You should thank them for their registration, and inform them that they will shortly receive what they should receive, whether it is a seven-part course, or a free product. Your next scheduled email should provide the product, or part one of the course, and should come almost immediately after the first.

After that, they can be programmed to come at regular intervals. At some time, of course, the scheduled emails must stop. These are those are sent out by your autoresponder to everybody at specified periods after their registration. Schedule them for at least four weeks, although some people have up to a six-month program entered into their autoresponders.

You can also send mass emailings to everybody on your list. Your programmed ones can contain offers for some products in your inventory that dont lose their usefulness over time, but your mass emailings are for the specials. Those products that will bring you most profit. You slowly build up your lists expectations with your programmed emails, and then send them your better products later as they become more qualified.

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