If you have a product that you know will sell if you could make it visible to potential customers, you have two basic options. One is to have others sell it for you, and the other is to sell it yourself. Lets have a look at both. First, the second: sell it yourself.

This is the preferred method of internet marketing for many, though ultimately more money is to be made by having others sell you product for you. You can draw a parallel with opening your own shop on the High Street to sell your own product, or selling it to other shops to sell on at a higher price. However, if you want to sell your product yourself, you will need a website.

You should find a web host that provides you with a range of features on your site, such as multiple email addresses, autoresponders, software to design and build your own web pages and online forms, a checkout and credit card payment program and, if possible, unlimited subdomains that enable you to have virtual websites for every product that you sell. Looking ahead, you should also have an affiliate management option, so that you can offer affiliate programs to those willing to sell your product for a commission.

Once you have your website, there are a number of techniques that you can use to advertise. Just as offline products can be offered using paid adverts, so too can those sold online. You can use pay per click advertising, such as Google Adwords or Yahoo Search Marketing and also pay for ads on ezines and other online publications. Although not intending to specifically promote Adwords, this is a particularly good advertising platform due to Google Adsense that places your adverts on web pages that are specifically targeted to your type of product.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.