This is the second series of articles about How To Sell a Product Online. The first series discussed how to Sell It Yourself. In this series, we will look at how to sell a product online through affiliate marketing and joint ventures. Previously, we discussed the two main methods of selling your own product online yourself: by using your own website and by online auctions. However, having other people selling your product for you can be significantly more rewarding.

If you can persuade others to sell your product, your potential income is significantly higher than selling it yourself. Even offering a commission of 50% means that it only takes two people to make one sale each to equal your own efforts. Imagine 20 people doing so, or even 200! Not only that, but if they are experienced in affiliate marketing then they will have a much bigger email list than you will, and will have a much larger customer base.

They will also be more experienced in selling and therefore more able to make a sale than you are, even though the product is yours and not theirs. There is no doubt that, while you must still keep selling your product yourself from your own website and on eBay if you want to keep building your email list, it is much more profitable running an affiliate program.

If you followed the advice given in the previous series about selling it yourself, you will have a good web hosting service that offers an affiliate management system. You can offer an affiliate program to prospects on your sales page, and if your product is an ebook, also to customers inside the book itself. You can also offer the opportunity to your list via email. I am sure that you can think of other ways to offer people the opportunity to earn 50% of your selling price by selling your product.

The figure of 50% is mentioned because that is the average commission paid to affiliates for electronically delivered goods. A product delivered electronically, as opposed to hard goods that have to be physically delivered, requires no stockholding, and once sold it does not have to be remade and replaced with another item. You can sell the same thing over and over again with no overhead, so a 50/50 spit between the owner and the seller is reasonable. Some offer up to 80% and more, but you should stick to 50%.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.