A very successful way of doing this is to qualify the visitors to your sales page. If you can make sure that only visitors targeted to your product reach your sales page, your conversion rate can be improved dramatically. While this might not seem very important if visitors are reaching your page organically, through search engine listings, it is critical if they are supplied by pay per click programs.

With PPC you pay for every visitor to your sales page, and the sales process here begins with the title of your PPC advert. It is your initial advert that must attract people who are looking for what you can provide, so that they are pre-qualified before they reach your sales page.

This pre-qualification can also be carried out on one of your web pages, but whatever way it is done, if your visitors are already pre-sold on your product, or visit your sales page knowing what they are going to find on offer there, then your conversion rates will rocket. This can only be good for you. The form of the bonus offer can be relevant. People like money off offers, and a percentage off the listed price can convert better than offering the product at the lower price from the start. It is better to offer a product at $47 reduced to $37, than to offer it at $37 from the start.

If your visitors are coming as a result of an emailing to your list, the list itself must comprise people who would be interested in what you have to offer. You can test with different lists, and also test with different sales pages.

Testing is very important in internet marketing, and you should test everything. Make one change then compare conversion rates. Keep making one change at a time until you hit on the highest rate. You can change the wording of your headline, text color, font size, bonuses, etc., but if you make more that one at a time you will not know which was effective.

Test and analyze the results frequently. Retain the better result then test something else. Eventually your conversion rates will increase. That is how to increase conversion rates at a steady rate: by making individual changes and keeping those that work. If you apply all of this advice, your sales page conversion rates should rapidly increase.

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Raymond Nesa is an experienced web marketer specializing in article marketing, traffic generation, and list building.