You’ll notice your own buying patterns. If you’ve bought more than say three things online in the last month, you’ll probably notice as you look back that you bought these particular three things either from people or companies that you trust and you’ve done business with before or you have some reason, or you’ve bought a commodity item and you believe that that particular commodity item would be the same no matter where you bought it - for example, if it’s a brand name commodity item then you know that no matter where you buy it the company that produces it will back it up.

There’s just a huge amount of trust that has to happen online. It’s really very similar to offline. Think about where you go to lunch. When I’m working I go to lunch at one of about three different places every single day. Maybe I’m boring, but I think that I happen to work with trust. I know the pizza at a particular place is going to be good. I know the burrito at a particular place is going to be good, and I don’t care to venture out of that kind of safety zone.

Think about your own self, unless you’re just a huge risk taker and you literally put yourself to eat somewhere different every day. You probably find that you eat at some of the same places. When you go to dinner on Friday night you tend to go to some of the same places. When you go to the grocery store you buy some of the same brands.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.