Want to convert more customers and increase sales? Of course you do, thats why youre in business! One of the easiest ways to do that is to cut through the clutter and provide answers to four simple questions that will tell your customers just about everything they need to know about doing business with you.

Simple Questions

The simple, one-word questions you must answer for your customers are: How, Why, What, and Who. Answering these questions can add clarity to your marketing message, and help turn your prospects into buyers more quickly.

1. How does your solution solve my problem?

Customers ultimately care about the problems or issues they face, and are looking for a way to solve them. Your job is to tell them specifically how your product or service will benefit them.

2. Why is your product or service the best solution for me right now?

Tell your customers why they should choose the solution that you offer, and tell them quickly. Get to the point and dont waste their time with unnecessary details.

3. What makes you the best solution for solving my problem, and what are your credentials?

Customers want to know that they can trust your company and that you can meet both their needs and their expectations.

4. Who else has used your solution to solve similar problems?

Testimonials are a tried-and-true marketing technique that customers count on when making purchasing decisions. Be sure to share your success stories and client testimonials with the customers who are interested in your products or services.

By providing answers to these four simple questions, customers can quickly and easily understand the value of doing business with your company. Take the time to answer these questions carefully, then include this information in your marketing materials. Clearly differentiating your business from the competition will show customers why they should choose to do business with you, ultimately increasing your conversion rates and sales.

Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC.