Customers only want to buy from a name they can trust, but it can take repeated contact between you and your customer before they are willing to bust out the credit cards and buy. An email marketing system using an autoresponder allows you to keep in constant touch with your customers and helps build that powerful relationship automatically. Here’s what you need to know…

What’s An Autoresponder?

An autoresponder is a system that responds to and sends out email automatically. For example, if you are out of the office on vacation, you will use an autoresponder to reply to anyone who contacts you. Some websites use an autoresponder to let people who contact them know that they have received their message and will get back to them.

Autoresponders can also be used to let you send emails automatically to your customers. You simply proivde a list of customers’ emails, load up all the messages you want to send, and set up a time schedule for them to be sent on. That’s all you have to do.

It’s like in the old days when a sales agent would make visit after visit to customers’ homes; after so many trips, they would finally see the sales agent as a familiar face and decide to buy. This way, you just set it up and let it do its thing.

But unlike the sales agent, you don’t have to pay the autoresponder hourly wages or commissions and it takes no time at all to send its messages. Because it uses email, you don’t even have to pay for postage.

Putting Your Autoresponder To Work For You

You can use autoresponder programs to send out newsletters, or emails detailing different aspects of your product or service. Autoresponder systems also work well for home study “e-courses” that your business sponsors.

If you are selling an e-book or online course, an autoresponder can really come in handy. Let people who are interested sign up as members for free. Then, you use your autoresponder to send them the first couple of chapters from your book. Next, set up future messages to offer them a purchase option for the whole book. This way, you can give your customers a sample of your product, get them hooked and make a sale.

Where To Find Autoresponders

Your web hosting service probably provides a basic free autoresponder for your email. This is the one that replies automatically when someone contacts you. It’s not going to help you advertise your product effectively though.

Online autoresponder services such as Aweber Communications offer online autoresponders, and usually have 30-day trials. They often offer extra marketing options, as well as design templates for you to use with your messages.

These advanced Autoresponder programs usually include extra email marketing tools and reporting too. For example, you can see which of your customers are actually reading the messages and which are deleting them. You can monitor what links they are clicking on your messages. This can help you decide to change your messages to maximize sales. You might find that you are sending out too many or too few messages, and you can use this information to customize your marketing system.

Autoresponders are a great advertising and marketing tool, but they often end up in customer’s junk mail boxes. There’s so much spam being shot through cyberspace that potential customers pay less attention to these emails. To make sure your emails are read, make them informative, interesting and worthwhile. Offer potential customers a way to sign up and become members and you’ll know they’re interested.

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