There’s a big debate going around as to whether or not all marketing leads are the same, or in other words, a lead is a lead is a lead. Well, as much as some people will beg to differ with my opinion, not all leads are the same. Some are infinitely better than others and some are just downright awful. In this article, we’re going to take a look at some of the more common leads that you’ll get on the Internet and take a magnifying glass to them. By doing this, we should uncover the good and not so good when it comes to Internet marketing leads.

One area that is as gray as can be is the area of pay per click leads, or as what most people refer to as Adwords, since Google is the biggest. Many would say that any lead that you get from an Adwords ad is an excellent lead because it is highly targeted. After all, these are people who are specifically looking for what you have to offer. So how can they be bad? Well, it all depends on what keywords you’re targeting. The best way to illustrate this is with an example.

Let’s say that you have a web site about cats. But more specifically, your web site is targeting people who are looking for cat carriers. If you run a campaign that uses the keyword phrase “cat carriers” then most likely you are going to get very targeted leads. But if you use the keyword phrase “carriers” assuming that people are looking for cat carriers, well, you might find that there are people out there looking for other types of carriers. Therefor, when they get to your site, they’re not going to find what they’re looking for. Thus, these leads are not going to be very good overall. A lead from a pay per click campaign is only going to be as good as the keyword phrase that you use.

What about article leads? What if you’re writing articles on home business and you’re trying to get people to your site through this means. Well, if it’s a very general home business article, the people getting to your site may not be interested in the type of home business you’re promoting. However, if you’re writing an article on how to attract potential prospects to an MLM opportunity, and your site is specifically geared to MLM, then you have a much better chance of getting a sign up because your lead is specifically looking for MLM opportunities.

In short, one person’s filet mignon is another person’s scrod. It all comes down to how targeted your campaign is. The more targeted it is, the better the lead will be.

So the next time somebody suggests that all marketing leads are the same, you might want to refer them to this article. Of course that all depends on how interested they are in this topic to begin with.

Like I said, not all leads are the same.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same.

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