1. List how many famous or respected people have
purchased your product in your ad. These people
should be fairly well known by your target
audience.

2. If Your product has passed a durability test,
safety test, quality test, etc. Publish the
results in your ad.

3. Publish the results of any positive feedback
you’ve gotten from your customers in your ad.
Survey your customers and list the results.

4. If any publications have written an article,
or a review of one of your products. List the
publications in your ads.

5. List any related books that you’ve written in your
ad. When you list a book you’ve written, it gives
you credibility because it shows you’re an expert.

6. Have a professional looking web site to publish
your ad on. When people visit your site and it looks
unprofessional, they’ll relate that to your product.

7. Publish your picture in your ad. This will
show people that you’re not afraid to backup
your product and you’re not hiding behind
your web site.

8. Publish, famous people endorsements, in your ad.
Some people think if a famous person enjoys your
product, so will they.

9. Use money back guarantees in your ads. This
removes the risk, from your potential customers,
and shows them that you stand behind your product.

10. Provide satisfied customer testimonials. The
testimonials should include specific and
believable results your customers experienced.

11. Put yourself in your customers place when
writing the ad. Ask yourself what am I looking
for?

12. Always state benefits and features. Benefits
are what the customer is looking for. For example,
This will make your job a hundred times easier.
Features are for how the customer feels after
buying your product. For example, You will feel great.
It relieves all of the pressure.

Ronald Boggs
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.RonBoggs.biz or
http://www.RonBoggs.com